- The first decision when undertaking a social networks or social media project is always the creation of a Social Media Plan, which will enable us to:
Define the objectives of the Social Media Plan. What we want to achieve.
Define the current status of the brand. Where it is and where it wants to go.
Define a target market or audience. Who we will be addressing.
Define the positioning of our brand. What are our strengths.
Define a strategy. How we are going to do it and through what platforms or social networks we are going to do it (Facebook, Twitter, LinkedIn, YouTube, blogs, etc.)
Measuring and analysis of results and implementation of improvements.
Once we have a Social Media Plan which studies the current situation of the company on social networks, realistic objectives are formulated, together with the target audience we will be addressing and the procedure, detailing the tools necessary for doing so, and we then proceed to implement the social media plan.

At GhanaOn we are specialists in online marketing, we work to ensure that our clients and their brands speak to, and create loyalty from, new clients whilst reinforcing their brands.